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Title:
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HOLISTIC MARKETING OF SOFTWARE PRODUCTS: THE NEW PARADIGM
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Author:
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Dr. Ashutosh Nigam
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Keywords:
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Relationship Marketing, Integrated Marketing, Product Development, Holistic Marketing Framework.
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Abstract:
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The software product firms needs to be competent in offering services with ever changing demands of the dynamic marketing environment. To overcome these barriers, the firms should deploy holistic marketing strategies based on the established niche markets for specialized software products. Holistic marketing embraces all aspects of software firm’s products and customized solutions. The concept stresses on the interrelationship with the stakeholders to achieve distinction with core focus towards the customer requirements.
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